A phenomenal photographer (who just happens to be my wife) needed a logo for an art project/Instagram account she’d been working on. The account — @instant_niagara or instantniagara.com — features photos from all around the Niagara Region, taken on different instant cameras. I took inspiration from the old Polaroid logo and the logo for the Niagara Region when putting this one together, and I’m very happy with the results. Plus, I got to manually kern some Helvetica, which is always a bonus.
