Logo Redesign Logo Redesign

After an extensive site redesign process, there was still an element that needed to be addressed on the website — the logo.

The owner of the site was looking for two things: a less prominent “WS” (and as a result, a more prominent “Sports”), and a connecting thread between the old logo and the new. The latter was accomplished by bringing the blue cityscape into the new logo, but at a different, isometric view.

You can check out the new logo in the wild on, or on the social media outlets — Facebook and Twitter.